Audience AI Studio
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Growth Report for @alexfitlife

DEMO DATA
Alexandra FitLifeFitness & lifestyle creatorFocus: home workouts & routines
Last 60 days43 posts analysed
InstagramTikTok

You’re growing faster than similar fitness creators thanks to 20–30 min home workouts in MX/US.

Audience Growth

+18.3%

+2,250 new followers

Peers: +11–15%

Up

vs. previous 60 days

AI insight: Healthy growth. You don’t need to post more, you need to double-down on what’s already working.

Avg. Video Retention

47%

+7 pts vs. previous period

Peers: 35–42%

Up

Reels & TikToks over 20s

AI insight: Above-average retention. You can safely test slightly longer tutorials and deeper explanations.

Posting Consistency

4.1 / week

Target: 3–5 quality posts

Peers: 3.0–4.5 / week

Stable

You’re within the optimal range

AI insight: Consistency is not your bottleneck. Focus your energy on formats and hooks, not on posting more.

Audience Snapshot

Where your people are and who they are.

Audience by country

Geo focusSelected: Mexico

Simulated bubble map highlighting your top countries.

MX
36%
US
29%
CO
11%
Bubble size ≈ audience share
Mexico
36%
USA
29%
Colombia
11%
AI GEO INSIGHTMexico + US are your growth engines.
Spanish-first captionsMX/US time zonesReferences to everyday work life

Age & gender

Visual breakdown of who is actually watching you.

18–2436%
25–3439%
35–4417%
Gender mix71% women · 29% men
WomenMen
Strong female-leaning community

Key insight

Your core audience is busy, urban professionals in Mexico & US looking for quick, realistic routines they can follow at home.

So, keep in mind:

• They scroll fast — hooks must say “for busy people”.

• Routines of 20–30 minutes fit perfectly into their day.

• Remove friction: no equipment, clear timers, follow-along.

AI PERSONA TIPSpeak directly to their constraint: time.
“If you only have 20 minutes…”“No gym, no problem”“For 9–5 professionals”

Primary persona

Represents the biggest audience cluster.

Primary persona
Busy Home Professional
Drives saves & follows
36%
  • • 28–38 years · works full-time · lives in MX/US.
  • • Wants 20–30 min home workouts, low equipment.
  • • Cares about energy & confidence more than six-pack abs.
Audience AI insightSaves & follows

This persona drives 71% of saves on your Reels and a large share of new follows. Prioritize hooks and CTAs that speak directly to “no time, no gym, still want results”.

Audience personas

Clusters detected in your engagement data.

Gym Lover looking for ideas

29% of audience
Drives reach
  • Already trains 3–4x per week.
  • Looking for new combos & variations.
  • Saves advanced routines, ignores basics.

Beginner Reset

18% of audience
Drives engagement
  • Starting again after a long pause.
  • Needs step-by-step guidance & reassurance.
  • Engages most with simple 15-min flows.

Content pillars & performance

What really moves reach, saves and follows.

Home workout · 20–30 min
Hero pillar
Reach: +41%Saves: +72%Follows: +36%

Your hero pillar: highest saves and new followers per post.

Quick recipes · under 15 min
Growth pillar
Reach: +28%Saves: +39%Follows: +23%

Great support pillar: boosts retention and daily check-ins.

Mindset & small habits
Support pillar
Reach: +9%Saves: +12%Follows: +7%

Good for community & story replies; use as supporting content.

Recommended weekly mixAI content mix

For 4 posts/week, aim for:

2× Home workouts (hero)1× Quick recipes1× Mindset / habits

Best time to post

Based on reach & engagement percentiles.

This week, prioritize 3 Reels / TikToks in the following windows:

  • • Tue & Thu · 7–9 PM (your strongest window).
  • • Sun · 10 AM–12 PM for “reset” and planning content.

Posting outside these windows is OK for experiments, but treat them as tests, not main posts.

Posting heatmap🔥 Top slot: Thu 7–9 PM (x1.6 reach)
Morning
Midday
Evening
Late
Tue
Thu
Sun

Hook & retention insights

What keeps people watching vs. skipping.

  • • Reels that start with a clear promise + “for who” keep +19% more viewers after 3 seconds.
  • • Hooks with “Do this when…” and “If you only have 15 minutes…” outperform generic “Full body routine” titles.
  • • Adding on-screen subtitles in the first 5 seconds improves completion rate by +11% for your Spanish-speaking audience.
Hooks vs. baseline retention
Lift vs. generic hooks
Clear promise + for who+19%
“Do this when…” hooks+14%
Early subtitles+11%
Hooks to try
  • • “If you only have 20 minutes, do this.”
  • • “Do this when you feel drained after work.”
  • • “No gym, no problem: follow along at home.”
Hooks to avoid
  • • “Full body workout.”
  • • “Leg day routine.”
  • • “New reel, like & share.”

Format tweaks to test

Simple A/B tests you can run next week.

Test 9:16 full-screen framing vs. wide angle in home workouts — wide angle currently underperforms by −14% in view-through.

Expected impact: up to +8–10% more watch time on hero Reels if full-screen wins.

Compare “countdown timer on screen” vs. “no timer” for beginners flows; your data suggests timers reduce drop-offs for this persona.

Expected impact: fewer early exits and more completions on 15-min routines.

Try a weekly “Save this for later” template card to boost saves on recipes and routines.

Expected impact: more saves per view on content that people want to repeat.

Next 7-day action plan

A simple plan you can actually follow.

1
Post 2 home-workout Reels
20–30 min · Tue & Thu · 7–9 PM
Expected: more reach & follows from hero pillar.
2
Post 1 “Sunday reset” Reel
Recipes + habit checklist · Sun morning
Expected: more saves from planners & beginners.
3
Run 3 story polls
Ask: “Time ⏱ or motivation 💭?” after each Reel
Expected: more replies & better topic ideas.

When you connect your real accounts, Audience AI Studio will generate this plan with your actual data and refresh it every week.